Recycled Plastic Trophy for Volleyball World's 2022 Beach Pro Tour Finals
Volleyball World unveiled its new trophy to the winners of the 2022 Beach Pro Tour, crafted from recycled plastic collected from volleyball beaches. The design highlights the environmental impact of plastic pollution, with 11 million metric tons of plastic entering oceans annually. Partnering with Ogilvy Social.Lab Amsterdam, the trophy serves as a poignant reminder of the crisis facing marine ecosystems. The piece emphasizes sustainability and the urgent need to protect natural resources. The trophy’s unique concept aligns with the Ocean Conservancy’s data, showcasing how plastic waste threatens coastal environments. By using recycled materials, Volleyball World and Ogilvy Social.Lab Amsterdam aimed to raise awareness about pollution while celebrating athletic achievement. The project reflects a commitment to environmental responsibility and the power of creative design to drive meaningful change.
