Redefining Monitor Arms: Fellowes Brands Leverages Meta for Productivity Flow
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Fellowes Brands sought to reposition their Monitor Arms category in a crowded market, leveraging Meta for a campaign that captured the attention of segmented audiences. By developing a bold proposition of 'professional poise,' the agency created a visual metaphor for the sophistication and performance of the arms, aligning with the grace of a ballerina. The campaign included a full photo and video shoot, 3D motion production, and global design guidelines to ensure consistent collateral across print, digital, and events. The strategy resulted in increased market share and brand recognition. The campaign's focus on productivity flow and aesthetic appeal helped Fellowes Brands stand out in a competitive landscape.
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Published around:
March 8, 2023
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Added to Agency Inside:
March 27, 2026
