Reimagining 'Cadbury Cricket': A Modern Celebration of Female Triumph
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Ogilvy India collaborated with Cadbury to revamp the 1993 iconic film 'Cadbury Cricket,' reversing the roles of a young girl and her boyfriend. The 2021 version features the girl hitting a century, prompting her boyfriend to jump onto the field to dance in celebration. The film ends with the hashtag #GoodLuckGirls, honoring young girls' achievements. This reimagined ad blends humor and heart, celebrating female empowerment through a fresh, engaging lens. The campaign highlights Cadbury's commitment to celebrating women's milestones and fostering inclusivity in advertising.
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Published around:
May 18, 2023
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Added to Agency Inside:
March 25, 2026
