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Reimagining Manulife's Paid Digital Media: A Strategic Transformation

Agency
Monks
Brand
Manulife
Platforms
None
Industries
Media & Entertainment
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Manulife faced fragmented media operations across markets, leading to inefficiencies and limited visibility. By transitioning to an in-house model, Monks enabled a unified, high-performance engine. The phased approach ensured business continuity while building internal capabilities. Key outcomes included a 75% campaign success rate, a 30% reduction in CPA, and 2x faster transformation. The result was a stronger operating model with centralized media investment and standardized processes.

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Added to Agency Inside: March 25, 2026

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