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Relate's 'Hornicultural Society' Campaign: Vegetable-Themed Condoms for Sustainable Sexuality

Agency
Ogilvy
Brand
Relate
Platforms
None
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Relate's 'Hornicultural Society' campaign creatively addressed the rising STI rates among over-65s by blending sexual health with gardening. The campaign featured vegetable-themed condom packets, styled like seedlings, to spark dialogue around later-life intimacy. By integrating sustainable design elements, such as biodegradable materials, the initiative aimed to normalize conversations about sexual health in a relatable, non-traditional setting. The project successfully transformed garden centers into spaces for open dialogue, challenging societal taboos and promoting inclusivity in sexual health discussions.

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Published around: June 19, 2023 ?
Added to Agency Inside: March 25, 2026

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