Revamped Website for De Kler with Google & Analytics
Zooma revamped De Kler's website, integrating Google and Google Analytics for enhanced e-commerce insights. The platform enables seamless online-to-offline integration, offering customers a unified shopping experience across physical stores and digital channels. With a responsive design and advanced filters, the site effectively manages over three million books, including second-hand titles, while allowing customers to browse, order, and pick up books from De Kler's physical stores. The e-commerce dashboard provides actionable analytics, helping De Kler track popular titles and customer behavior, such as items frequently added to the cart but not purchased. The project successfully bridges online and offline operations, offering a robust, user-friendly platform for De Kler's growing customer base.
