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Revamping uniball's brand identity: From traditional to transformational

Agency
Monks
Brand
uniball
Platforms
None
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After a 135-year legacy, uniball reimagined its brand to resonate with modern consumers through a comprehensive refresh. A research study of 500 household shoppers informed the new tone of voice and brand assets, including a refined logo, color palette, and optimized website. The campaign transformed the brand from traditional to transformational, driving inspiration and fostering a stronger connection. The result was a more friendly, visually engaging identity that aligned with evolving consumer expectations and industry trends.

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Published around: February 11, 2025 ?
Added to Agency Inside: March 23, 2026

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