Reviving Food Waste: Rubies in the Rubble's Bold Design for a Taste Award Winner

Rubies in the Rubble faced the challenge of food waste due to aesthetic issues and inefficiencies. They partnered with Kane O’Flaherty to create a bold monochrome aesthetic that made their products stand out. The design not only reflected their brand's new packaging but also communicated their vision clearly. The result was a store that transformed the way their products were perceived, leading to a Taste award win. The design elements ensured that every page showcased their beautiful products, making the brand's message impactful and memorable.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: May 19, 2022 ?
Added to Agency Inside: March 26, 2026