Revolutionizing Sales with Intershop: Grupo Unceta's B2B/B2C E-Commerce Transformation
Grupo Unceta, with over 150 years of experience in industrial products, partnered with Incentro to develop a comprehensive e-commerce solution that seamlessly integrated B2B and B2C channels using Intershop technology. The project aimed to enhance operational efficiency, improve customer autonomy, and maintain market competitiveness in a rapidly evolving digital landscape. By synchronizing their ERP system and enabling punchout integrations, the solution streamlined order processing and expanded reach to both established businesses and individual consumers. The result was a 30% increase in delivered orders and a 25% improvement in customer satisfaction, demonstrating the power of tailored digital transformation. The implementation showcased how Intershop's robust platform can drive innovation and growth in complex, multi-channel environments.
