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Rewriting Rules: Women's History Month in the Metaverse

Agency
Monks
Brand
Unknown
Platforms
Meta
Industries
None
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This case study highlights a groundbreaking virtual reality experience where the NBA and Meta collaborated to celebrate women's achievements in sports. Monks partnered with the Atlanta Dream's co-owner Renee Montgomery to create a immersive, interactive interview that challenged traditional gender norms. The event, held during Women's History Month, featured a unique halftime show with a custom-built VR set available to live viewers in Meta Quest headsets. The project emphasized redefining sports representation through innovative technology, showcasing how virtual platforms can amplify underrepresented voices. The experience blended cutting-edge VR with storytelling, offering fans a new way to engage with female excellence in sports.

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Original write-up, full visuals, full context.
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Published around: July 26, 2024 ?
Added to Agency Inside: March 24, 2026

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