Riot Games Anime Friends 2024 Event Activation
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Monks helped Riot Games drive brand engagement at Anime Friends 2024 by creating an immersive event activation that brought League of Legends to life. The 152m2 booth, themed around Anima Squad, featured the latest game mode and new skins, offering attendees a portal into the game’s universe. Through meticulous interactive design, the campaign successfully increased brand awareness and player interaction. The event saw a 30% rise in brand engagement, solidifying Riot Games’ connection with its passionate esports community.
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Published around:
October 24, 2024
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Added to Agency Inside:
March 23, 2026
