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Rock Stars Reclaim Their Titles: Workday's Super Bowl Campaign

Agency
Ogilvy
Brand
Workday
Platforms
None
Industries
Technology & SaaS
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In a bold campaign, real rock stars Billy Idol, Gwen Stefani, and Travis Barker challenged the 'office rock star' title in a Super Bowl ad. Workday enabled professionals to streamline HR, finance, and IT workflows, earning recognition as 'office rock stars.' The ad sparked debate, highlighting how technology can empower teams to redefine success. The campaign showcased Workday's ability to align employee achievements with organizational goals, proving that innovation can drive both recognition and productivity.

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Published around: June 24, 2024 ?
Added to Agency Inside: March 24, 2026

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