ROPO Effect: Data-Driven Customer Journey Optimization
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This case study explores how Adwise optimized the customer journey for a retail client by leveraging in-store data to enhance engagement. The challenge was the long ROPO effect, where customers start their journey online but often visit physical stores to experience products. Adwise implemented a data-driven strategy to bridge this gap, using insights from in-store interactions to personalize the experience. The result was a 30% increase in conversion rates and a 25% rise in customer engagement. By integrating real-time data with in-store observations, Adwise ensured seamless transitions between online and offline touchpoints, delivering a more cohesive and effective customer experience.
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Original write-up, full visuals, full context.
Published around:
April 7, 2020
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Added to Agency Inside:
March 26, 2026
