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Roto Tanks' 'Lesso Lessons' Campaign: Empowering Kenyan Mothers Through Innovative Design

Agency
Ogilvy
Brand
Roto Tanks
Platforms
None
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Roto Tanks collaborated with the Ministry of Health Kenya and Ogilvy Africa to launch 'Lesso Lessons,' a campaign using traditional lessos fabric garments to educate rural Kenyan mothers on postnatal nutrition. The initiative leveraged creative design thinking to integrate health education into everyday life, adapting 1 million data points from recent studies to ensure relevance. By embedding nutritional care into traditional practices, the campaign aimed to address malnutrition in young children. The project successfully reached over 1 million mothers, demonstrating the power of culturally resonant design in driving behavioral change.

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Published around: January 10, 2023 ?
Added to Agency Inside: March 25, 2026

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