Rotterdam's Housing Overload Campaign: A Bold Move to Raise Awareness
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This case study highlights gemeente Rotterdam's innovative campaign to combat housing overcrowding by raising awareness about reporting issues. The campaign, designed by Ontwerpwerk, used strategic visuals and low-level language to make the message accessible to all residents. By showcasing real-life scenarios and simplifying the reporting process, the initiative aimed to increase public participation in addressing overlast. The campaign's reach extended through various channels, including posters, mupi’s, and social media, effectively engaging a broad audience. The result was a significant boost in awareness and a shift in cultural attitudes toward reporting overlast, contributing to a more livable urban environment.
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Original write-up, full visuals, full context.
Published around:
July 23, 2024
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Added to Agency Inside:
March 24, 2026
