Rotterdam's Internal Communication Campaign: Role Models Drive Effective Collaboration
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In a campaign aimed at improving internal communication among 1400 colleagues in Rotterdam, Ontwerpwerk developed a strategy based on behavioral insights. By featuring colleagues as role models, the campaign emphasized practical tips and the benefits of effective communication. The initiative included interviews with department leaders, selected quotes, and a digital newsletter to engage employees. The campaign focused on fostering collaboration, enhancing skills, and encouraging proactive communication. The result was stronger teamwork, improved workplace dynamics, and a more motivated workforce. The campaign successfully promoted a culture of open and effective internal communication.
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Published around:
August 13, 2024
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Added to Agency Inside:
March 24, 2026
