Rotterdam Summer Safety Booklet: Preventing Burglaries Through Engaging Content
The city of Rotterdam partnered with Ontwerpwerk to create a summer safety booklet aimed at raising awareness about burglary prevention. The booklet, filled with colorful illustrations, practical tips, and engaging puzzles, was designed to educate both residents and children on how to stay safe during the summer. By focusing on simple, actionable advice, the campaign successfully encouraged proactive measures to reduce burglary incidents. The booklet also included a certificate for 'master burglars,' making it both informative and fun. The strategic approach emphasized accessibility and engagement, ensuring the message reached a wide audience. The campaign's success highlighted the importance of creative, community-focused initiatives in combating crime.
