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Samsung Z Fold4 & Z Flip4: Storytelling & Humor in Foldable Innovation

Agency
Ogilvy
Brand
Samsung
Platforms
None
Industries
Technology & SaaS
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Samsung's latest foldable campaign highlights the Z Fold4's multitasking capabilities and the Z Flip4's camera prowess through creative storytelling and humor. The video spots feature da Vinci's imaginative use of a foldable and a playful cat's antics, blending innovation with entertainment. This approach not only showcases the technology but also engages audiences through relatable narratives. The campaign successfully differentiates Samsung's foldables by emphasizing user experience and creative storytelling, aligning with the brand's reputation for innovation. The result is a memorable, emotionally resonant campaign that drives brand awareness and engagement.

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Published around: March 14, 2023 ?
Added to Agency Inside: March 25, 2026

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