Samsung ZFlip5 & ZFold5: The Choice is Yours
Agency
Brand
Platforms
None
Services
Industries
In a creative campaign for Samsung, a film starring characters from Netflix’s ‘Emily in Paris’ showcased the strengths of the Galaxy ZFlip5 and ZFold5, highlighting the trade-offs between foldable and flip phone features. The narrative emphasized that while both devices offer compelling options, the ‘ze choice’ is ultimately up to the user. The campaign successfully engaged audiences by blending entertainment with product differentiation, reinforcing Samsung’s commitment to innovation. The result was a viral moment that underscored the brand’s ability to deliver value through thoughtful design and user-centric messaging.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
June 6, 2024
?
Added to Agency Inside:
March 24, 2026
