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SAP CX & Celum: Omnichannel Transformation for Hansgrohe

Agency
SQLI
Brand
SAP CX
Platforms
None
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Hansgrohe's global omnichannel solution leverages SAP CX and Celum to unify product data and media assets across 44 countries. The implementation enabled centralized management of spare parts, print specifications, and product catalogs, streamlining operations for retailers and plumbers. By integrating Adobe Indesign and Werk II print, the solution delivered a scalable e-business platform supporting PIM, B2B, B2C, and print channels. The agile approach ensured flexibility in expanding to new markets while maintaining consistent product information across all channels.

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Published around: May 13, 2025 ?
Added to Agency Inside: March 23, 2026

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