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Viewer-Centric Redesign for NLZIET's App

Agency
Valsplat
Brand
NLZIET
Platforms
None
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NLZIET's app was redesigned to prioritize viewer needs, focusing on a more engaging experience. Through fundamental research and a week-long sprint, Valsplat developed a prototype with features like a 'surprise' button and content tracking. The redesign aimed to shift the focus from the broadcasters' original vision to the viewer's preferences, resulting in a more intuitive and user-friendly platform. The outcome was a significant improvement in user engagement and satisfaction, demonstrating the power of viewer-centric design. The project highlighted the importance of understanding user behavior and creating solutions that align with their expectations.

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Added to Agency Inside: March 22, 2026

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