Schweppes Brazil: Visualizing Groping to Spark Behavioral Change
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Schweppes Brazil pioneered a groundbreaking solution to combat sexual harassment by embedding sensors in a dress that captured real-time data on groping incidents. The platform's innovative approach revealed that 86% of women in Brazil had been groped in nightclubs, sparking a pivotal conversation about gender-based violence. By translating data into tangible evidence, the campaign encouraged men to reflect on their behavior and fostered a culture of accountability. The initiative not only raised awareness but also demonstrated the power of technology to drive societal change, proving that visibility can catalyze transformation.
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Original write-up, full visuals, full context.
Published around:
May 9, 2023
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Added to Agency Inside:
March 25, 2026
