Sea Shepherd's Meta Campaign: Overfishing Awareness Through Art
Sea Shepherd and Ogilvy Social.Lab launched ‘Catch Of The Day 2050’ to highlight the threat of overfishing, using a Dutch herring cart in Amsterdam as a visual metaphor for marine debris. The campaign featured art made from fishing nets, prompting shoppers to question the authenticity of the ‘seafood’ displayed. QR codes provided educational insights about the environmental impact of overfishing. The project aimed to raise awareness through a tangible, alarming representation of the crisis. The campaign successfully engaged audiences, emphasizing the urgent need for action to protect ocean ecosystems. The use of art and interactive elements made the message more impactful, aligning with Ogilvy’s strategy to drive social change through creative storytelling.
