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Sell-Out Launch for H&M Kids: Relatable Storytelling Drives Engagement

Agency
Pepper
Brand
H&M Kids
Platforms
None
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A heartfelt, family-driven campaign with creator Hattie Bourn to authentically showcase H&M Kids’ new wearables through relatable storytelling that emotionally resonates with modern parents. The campaign delivered 2.57M impressions across 24 content pieces, achieving 69.6K engagements including saves, comments, and shares. With 309% over target performance, the initiative successfully aligned H&M Kids with modern parenting values through creator-led storytelling and strategic content optimization. The campaign’s blend of pro and self-shot content, verified voices, and staggered posting further amplified engagement, driving strong saves, comments, and bio traffic.

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Published around: August 11, 2025 ?
Added to Agency Inside: March 25, 2026

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