Seniors' Voting Rights: A Campaign for Inclusion
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A third of French seniors do not vote, yet many cannot physically reach polling stations. Société de Saint-Vincent-de-Paul launched a campaign highlighting this barrier, using posters with isolated seniors and a QR code for proxy voting. The design, mirroring French political campaigns, aimed to engage community members and encourage participation. By focusing on accessibility, the campaign raised awareness and sparked dialogue about democratic inclusion. The initiative successfully mobilized families and neighbors, demonstrating the power of targeted messaging to address voter exclusion.
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Published around:
January 10, 2023
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Added to Agency Inside:
March 25, 2026
