Keune's Headless Expansion: Bridging Salon and Webshop with Shopify
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Keune's headless transformation allowed seamless integration of their salon operations with online sales, overcoming logistical challenges through a shared codebase. By decoupling content management from the front end, they enabled 11 Shopify stores to operate independently while maintaining a unified CMS. This approach addressed the tension between traditional salon models and digital expansion, ensuring compliance with regional regulations. The system prioritized flexibility, allowing each country's unique rules to be managed efficiently. 'The complexity lies in that fragmented landscape,' says Martijn, 'but the headless model provides the freedom needed for such a dynamic business.'
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Published around:
March 12, 2026
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Added to Agency Inside:
March 22, 2026
