Shopify Unified Codebase for ID&T's Five Brands
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ID&T, a leader in the electronic music festival scene, upgraded to Shopify with a unified codebase for five distinct brands. The solution enabled efficient updates and scalability while maintaining each store's unique identity. Key features included a tailored design system and shared features, reducing costs and complexity. The innovative architecture boosted engagement and customer satisfaction through special perks for members. The unified platform improved conversion rates and enhanced the fan experience.
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Published around:
July 31, 2024
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Added to Agency Inside:
March 24, 2026
