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Smart Campaign Targets Behavior to Reduce Spookfiles on A58

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A 40% reduction in spookfiles on the A58 was achieved through a smart campaign targeting driver behavior. Provincie Noord-Brabant collaborated with the Ministry of Infrastructure and the Netherlands to develop a campaign that educates drivers on safe driving practices. The campaign, titled 'Je bent zélf een spookfile,' uses a catchy slogan and a visually appealing illustration to encourage drivers to avoid sudden braking. The toolkit provided to test drivers includes web banners and boilerplates in spookfile style, helping them integrate the campaign into their own communication. The project aims to improve road safety by promoting consistent driving habits and reducing the risk of sudden braking incidents.

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Case study originally published by Ontwerpwerk: December, 2025 ?
Added to Agency Inside: March 14, 2026

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