APG Reinvents Trust in Pension System with Adaptive Films
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After a century of excellence, APG reimagined trust in the Dutch pension system through tailored films for ABP, SPW, and bpfBOUW. By drawing parallels to national icons like the Delta Works, the campaign emphasized renewal as both rational and emotional, fostering confidence in a complex transition. Each film adapted the central storyline while highlighting the unique roles of its participants, creating synergy that reinforced the value of the system and the expertise behind it. The result was a cohesive narrative that preserved heritage while embracing change, ensuring lasting trust in a transformative era.
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Published around:
February 10, 2026
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Added to Agency Inside:
March 22, 2026
