Snapchat's Yellow Bus Lens: Empowering Gun Violence Awareness Through School Bus Filters
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Change The Ref's Yellow Bus Lens on Snapchat uses AI to turn school buses into advocacy tools. The filter allows users to scan yellow buses to urge action against gun violence. This is part of their NRA Children’s Museum, a mile-long convoy of 52 school buses. The AI enables real-time engagement, turning everyday encounters into catalysts for change. The project aimed to raise awareness about gun violence, leveraging the visibility of school buses. By activating messages on 52 buses, Change The Ref reached over 4,000 children who lost their lives. The initiative highlights the power of technology to drive social impact, merging innovation with social responsibility.
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Published around:
April 13, 2023
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Added to Agency Inside:
March 25, 2026
