Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Snapchat World Lens Boosts Brand Visibility for Heracles Football Club

Agency
Adwise
Brand
Heracles
Platforms
None
Visit full case study

Heracles Football Club leveraged Snapchat World Lens to create immersive AR experiences during their 2018 derby match, transforming traditional social media engagement into interactive storytelling. By integrating the outward-facing camera with customizable filters, the club enhanced fan participation and brand visibility, showcasing the platform's potential for dynamic content creation. The initiative resulted in a 40% increase in social media interactions and reinforced Heracles' commitment to innovative digital storytelling. The campaign demonstrated how AR technology can elevate brand presence and fan engagement in competitive sports contexts.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: March 5, 2020 ?
Added to Agency Inside: March 26, 2026

More from this agency