Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Social Media Marketing for De Rooi Pannen: Reaching Alumni Through Instagram & Facebook

Agency
Afdeling Online
Brand
De Rooi Pannen
Platforms
Facebook Instagram
Industries
Media & Entertainment
Visit full case study

De Rooi Pannen, a Brabantian school, faced the challenge of reconnecting with 50-year-old alumni through outdated contact details. Afdeling Online leveraged Instagram and Facebook to create a targeted campaign, using organic posts and paid Facebook ads to trace and engage former students. By encouraging alumni to join the event and share photos with tags, the campaign achieved high engagement and attendance. The strategy proved effective in revitalizing the school's community and fostering renewed connections among its alumni.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: August 18, 2022 ?
Added to Agency Inside: March 25, 2026

More from this agency