Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Sony's Meta Head Banging Microsite: Immersive Digital Experience

Agency
Ogilvy
Brand
Sony
Platforms
Meta
Services
Web Development
Visit full case study

Sony Music Group aimed to elevate the release of Crossfaith's new album with a groundbreaking digital experience. Ogilvy created a microsite that used motion tracking to detect head banging movements, activating the track only when the audience engaged with the music. This interactive feature generated significant social media buzz and increased engagement. The campaign successfully captured the attention of music enthusiasts, driving record sales and highlighting the power of immersive technology in modern music promotion. The microsite's innovative approach showcased how technology can transform music consumption and create memorable experiences for audiences.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: December 11, 2020 ?
Added to Agency Inside: March 26, 2026

More from this agency