Spain Ministry: Awareness Campaign on Sexual Violence
The Ministry of Equality in Spain partnered with Ogilvy to create three impactful films highlighting real-life sexual violence scenarios, raising awareness about its prevalence. The campaign featured narratives from victims, including a summer by the pool, an online video, and a party that turned harrowing, emphasizing that violence can occur anywhere. Each film concluded with access to free support resources, aiming to destigmatize the issue and encourage help-seeking behavior. The initiative successfully increased public understanding and fostered empathy, demonstrating the power of storytelling in driving social change. The campaign reached a wide audience, sparking conversations about gender-based violence and inspiring community action.
