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Spain's Ministry of Equality: iOS Campaign Celebrates Equality

Agency
Ogilvy
Platforms
iOS
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Ogilvy Spain's 'In Spain We Call it Equality' campaign uses iOS to highlight Spain's commitment to equality through a film that blends everyday scenarios with Spanish expressions. The film transitions from personal stories to social issues, emphasizing that 'feminism' in Spain is synonymous with 'equality.' This strategic approach aims to foster inclusivity and challenge stereotypes. The campaign successfully reached a broad audience, reinforcing the message that equality is a shared value in Spain. The project underscores Ogilvy Spain's ability to craft impactful, culturally resonant campaigns that align with global movements for justice and representation.

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Published around: May 12, 2023 ?
Added to Agency Inside: March 25, 2026

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