Sprint's Google-Driven Digital Transformation: 99% Conversion Boost and Cost Savings
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Sprint transformed its digital operations by moving in-house, leveraging Google's ecosystem to achieve a 99% conversion increase and cut digital acquisition costs by half within a year. The company saved $6 million annually, with reinvested savings driving significant sales growth through digital channels. By embedding teams within Sprint's marketing organization, Monks facilitated a structured transition, rebuilding campaign structures and training in-house teams to ensure operational efficiency. This strategic shift enabled Sprint to capitalize on its vast customer data, demonstrating the power of a data-first approach in the competitive telecom landscape.
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Published around:
July 26, 2024
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Added to Agency Inside:
March 24, 2026
