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Sprite Zero Sugar: Bold AR Campaign in China

Agency
Ogilvy
Brand
Sprite
Platforms
None
Industries
Food & Beverage
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Sprite's campaign in Mainland China used AR technology to transform competitors into a unique selling point, sparking consumer curiosity. The project, produced by Ogilvy Shanghai under OpenX, blended creativity with innovation to challenge traditional branding norms. By turning rival logos into interactive experiences, the campaign aimed to provoke dialogue and drive engagement, leveraging the platform's advanced capabilities to create a memorable, tech-driven narrative.

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Original write-up, full visuals, full context.
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Published around: January 10, 2023 ?
Added to Agency Inside: March 25, 2026

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