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Stevenage Challenge: FIFA 2020 Campaign for Burger King

Agency
Ogilvy
Brand
Stevenage FC
Platforms
None
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Stevenage FC, a little-known British football club, partnered with Burger King to leverage FIFA 2020's Stevenage Challenge, a social media-driven campaign where players signed real-life footballers and completed challenges to win free burgers. The initiative boosted brand visibility and engagement, with over 100,000 participants and 500,000 social media shares. The campaign demonstrated the power of gaming to drive community interaction and loyalty. The partnership highlighted Burger King's strategic use of digital platforms to amplify the club's presence.

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Published around: January 6, 2022 ?
Added to Agency Inside: March 26, 2026

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