Streamline Product Data with Informatica Product 360 for DMG's Customer Experience Boost
DMG, the largest employer in the Dutch kitchen and sanitary ware markets, faced challenges managing 1 million products across 250 branches with diverse data sources. The company needed a unified product data solution to enhance logistics, sales, and customer experiences. SQLI’s Informatica Product 360 platform, built on a robust PIM foundation, enabled DMG to consolidate data into a single source of truth, reducing errors and improving efficiency. By aligning logistics, sales, and marketing operations, DMG achieved faster time-to-market and stronger customer satisfaction. The platform’s integration with DMG’s existing systems allowed for seamless data flow, ensuring consistency across all touchpoints. This strategic partnership transformed DMG’s product data management, supporting their commitment to customer-centricity.
