Sunrise to Sunset: Vaseline's Campaign for Sunscreen Awareness
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Vaseline and Ogilvy Singapore launched a creative campaign to educate consumers about sun damage at sunrise and sunset, highlighting the 14% awareness gap. By transforming sunsets and sunrises into universal warning signs through print ads, the campaign effectively conveyed the importance of sunscreen use in early morning and evening hours. The strategy increased public awareness and reinforced the brand's commitment to skin health. The campaign's bold approach successfully raised awareness about sun protection beyond traditional daytime exposure.
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Original write-up, full visuals, full context.
Published around:
June 8, 2023
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Added to Agency Inside:
March 25, 2026
