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Sunweb & Team Sunweb: Strengthening the Bond Through a Digital Magazine

Brand
Sunweb
Platforms
None
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Sunweb and Team Sunweb aimed to deepen their connection with cycling enthusiasts through a dedicated online magazine. The Prologue, launched by Wayne Parker Kent, offers exclusive content inspired by professionals and provides a platform for the team to showcase their work. By focusing on niche expertise and engaging storytelling, the project enhanced brand visibility and fostered a stronger bond between the brand and its audience. The initiative successfully increased awareness and established Sunweb as a key player in the cycling world.

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Published around: March 13, 2023 ?
Added to Agency Inside: March 25, 2026

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