SuperMax's Eye Tracker: Accurate Weather Forecast & Smart Supply Guidance
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SuperMax partnered with de la cruz Ogilvy to develop the Eye Tracker, a platform that uses real-time data from the National Hurricane Center to provide precise weather forecasts and personalized supply recommendations. By analyzing geolocation data, the Eye Tracker helps users avoid panic buying and ensures critical supplies are prioritized during extreme weather events. The solution successfully reduced unnecessary waste while improving community preparedness through data-driven decision-making.
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Published around:
February 21, 2023
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Added to Agency Inside:
March 25, 2026
