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SuperMax's Reusables: Turning 'Use By' into 'Use For' to Cut Food Waste

Agency
Ogilvy
Brand
SuperMax
Platforms
None
Services
Branding & Creative
Industries
Food & Beverage
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SuperMax's Reusables revolutionizes food waste by transforming 'use by' dates into 'use for' through innovative product repurposing. The initiative, led by de la Cruz Ogilvy, addresses the 33% food waste crisis by extending product lifespans through creative packaging solutions. By integrating sustainable practices, SuperMax demonstrates how brands can drive environmental impact while enhancing consumer engagement. The project highlights the power of creative thinking in tackling global challenges.

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Published around: November 17, 2023 ?
Added to Agency Inside: March 25, 2026

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