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Surprise Chocolate NFT Campaign Preserves Wildlife

Agency
Ogilvy
Platforms
None
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The brand reinvigorated its legacy by launching a groundbreaking NFT campaign in partnership with Ogilvy Brazil and ONG 'SOS Mata Atlântica'. By transforming beloved collectible cards into digital assets, Surprise Chocolate raised awareness and funds for wildlife preservation. The initiative not only revitalized its heritage but also aligned the brand with environmental advocacy, showcasing its commitment to sustainability. The campaign successfully generated significant interest, with sales contributing to the protection of Brazil's Atlantic Forest ecosystem. This strategic move highlighted the brand's ability to innovate while fostering a deeper connection with its audience.

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Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

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