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Surreal Digital Experience: AKQA's 'It’s What’s Inside' for Netflix

Agency
WPP
Brand
Netflix
Platforms
None
Industries
Technology & SaaS
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AKQA crafted a surreal digital experience for Netflix’s sci-fi thriller, letting groups of friends play out their own body-swapping story. The campaign blended media science with creative magic, offering a unique engagement platform that blurred identity and reality. The result was a 10 million-view campaign with 20% higher engagement than traditional methods, showcasing AKQA’s ability to innovate through digital storytelling. The project highlighted the power of immersive experiences in driving brand resonance and audience interaction.

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Original write-up, full visuals, full context.
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Published around: May 27, 2025 ?
Added to Agency Inside: March 22, 2026

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