Sustainable Food Cart Solutions in Colombia

Agency
Ogilvy
Brand
Unknown
Platforms
None
Industries

In Colombia's Caribbean coast, over 150,000 food carts sustain traditional gastronomy, serving as a cultural symbol and economic driver for 200,000 families. These carts consume 3 liters of oil daily, often discharged into sewers, contributing to environmental waste. Ogilvy and Centelsa by Nexans developed a prototype vehicle that converts cooking oil into electricity, eliminating waste and reducing ecological impact. The innovation addresses the region's reliance on non-renewable resources while promoting sustainable practices, aligning with local needs and environmental goals.

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Published around: January 23, 2024 ?
Added to Agency Inside: March 25, 2026