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Sustainable Skincare Brand Awareness & CLV Optimization via YouTube & Klaviyo

Agency
Adwise
Brand
Unknown
Platforms
Google YouTube Klaviyo
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After a decline in eco-friendly shampoo interest, Adwise leveraged First Party Data to enhance brand visibility through personalized YouTube campaigns and CLV segmentation. By targeting high-CLV customers with tailored content and a hair quiz for email sign-ups, the campaign boosted prospecting performance. Klaviyo facilitated precise customer segmentation, while YouTube UGC strategies amplified reach. The result was a 30% increase in new customer acquisition and a 25% rise in brand awareness among eco-conscious shoppers.

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Original write-up, full visuals, full context.
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Published around: December 11, 2024 ?
Added to Agency Inside: March 23, 2026

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