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Tamedia's iOS Campaign: Gen Z Engagement Through Digital Innovation

Agency
SQLI
Brand
Tamedia
Platforms
iOS
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Tamedia's iOS campaign aimed to engage Gen Z with a digital subscription to 24 heures and La Tribune de Genève. SQLI designed a strategy to foster reading habits and create a communications concept tailored to the platform's digital-native audience. The campaign leveraged iOS's vast user base and interactive features to drive awareness and engagement. By focusing on environmental concerns and digital accessibility, Tamedia achieved a 30% increase in subscription sign-ups among 18-24-year-olds. The initiative demonstrated how targeted digital strategies can resonate with younger audiences.

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Published around: February 21, 2025 ?
Added to Agency Inside: March 23, 2026

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