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Task Rabbit Reimagines Platform for Good During Crisis

Agency
Ogilvy
Brand
Task Rabbit
Platforms
None
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Ogilvy partnered with Task Rabbit to transform its 'for hire' platform into a 'for good' initiative during the COVID-19 crisis, connecting volunteers with those in need. The program expanded services like contactless grocery shopping and virtual home help, supporting elderly, healthcare workers, and essential workers. By rebranding, Task Rabbit aimed to alleviate burdens and foster community support. The initiative successfully connected over 1 million volunteers to 500,000 individuals, highlighting the power of collective action. The case demonstrates how redefining a platform can drive meaningful impact and resilience during challenging times.

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Published around: August 13, 2020 ?
Added to Agency Inside: March 26, 2026

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