Tech-Driven Safety: Pony Malta's Google-Enabled Initiative for Women Athletes
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Pony Malta, a malt-based beverage brand, partnered with Monks to address gender disparities in sports by creating safe training spaces monitored via Google's video surveillance. The initiative identified hundreds of locations across Colombia, where women athletes trained in public spaces, leveraging AI motion detection to highlight top performances. These broadcasts, streamed on Twitch, amplified rising stars' visibility, attracting scouts and fans. The project not only enhanced safety but also fostered inclusivity, paving the way for women to thrive in athletics. The partnership demonstrated how technology can bridge gaps in gender-based challenges, ensuring equitable opportunities for all athletes.
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Published around:
July 10, 2024
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Added to Agency Inside:
March 24, 2026
